Dmanera was created by two individuals passionate about aerospace, determined to see modern, progressive change within our industry. As a result, Dmanera’s team continues to grow to include a diverse pool of experts from all over the globe.

Dmanera is a global consulting firm that partners with leaders in business and society to tackle their most significant challenges and capture their most incredible opportunities. Our success depends on a spirit of deep collaboration and a global community of diverse individuals determined to improve the world and each other daily. We work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries.

Dmanera is based in Saudi Arabia and the United Arab Emirates. We provide private and public sector clients with a full suite of consulting services to accelerate growth, build brand value and achieve market differentiation. We specialize in creating and implementing practical strategies to offer organizations the highest impact on their business.

Our business consulting helps our clients accelerate, optimize and transform their organizations using leading business strategies and digital solutions.

Are you running a company and struggling with a particular business challenge or question about your users? Do you want to make sure you’re on the right path forward to success? You might want to consider hiring a strategic planning service. It is their job to analyze your company’s position and work with you to figure out what’s working and not.

Our consulting experience, which spans a wide range of industries, enables us to design and facilitate a strategic process that suits your culture, planning experience and desired outcomes.

All executives know that strategy is essential. But almost all also find it scary because it forces them to confront a future they can only guess. Choosing a strategy entails making decisions that explicitly cut off possibilities and options. An executive may fear getting those decisions wrong will wreck their career.

The natural reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. Dmanera can do that for you.

Every organization, regardless of industry, needs well-written policies and procedures to operate effectively. A policy explains what to do and why, while a procedure describes how to do it.
Organizational leaders should establish policies and procedures as soon as possible. Not only do they protect your organization and employees from noncompliance, but they also define and shape culture.
We help organizations develop their policies and process manual. In addition, we offer a full range of services to assist clients who create, promulgate, and implement regulations.

When program management integrates seamlessly with business transformation, an organization can better tame the chaos of large programs and turn strategy into sustainable value.
Dmanera experienced project management professionals bring project initiation, planning, execution, monitoring, issue resolution, and risk management expertise. Our team leverages a proven methodology, tools, templates, and techniques to ensure success. We will serve you from the beginning to the end of your journey to turn strategies into results.
Dmanera leverage experienced professionals to provide program oversight, guidance, coordination, and risk management. Dmanera also uses a structured and proven process to ensure projects align with strategic objectives and achieve desired business goals.

Cost reduction is the process of decreasing a company’s expenses to maximize profits. It involves identifying and removing expenditures that do not add value to customers while optimizing processes to improve efficiency. Cost reduction typically focuses on generating short-term savings. However, squeezing a few percentage point savings from slow stretched and unfocused operations is not enough to sustain competitive relevance in this disrupted marketplace.

The critical priority is not the costs you cut but where you focus resources to stimulate growth and differentiation – strategic cost reduction. This includes Digital Transformation that can sharpen the precision of risk selection and pricing and deliver more tailored and targeted client solutions at a fraction of the cost.

The problem is that many cost optimization programs struggle to deliver or fail to stick. At Dmanera, we focus on optimizing rather than just cutting expenses to ensure your business can sustain competitive relevance and maximize its potential using five steps:

1. Start with Strategy: Have a clear view of your strategy and ensure it is consistently understood across the organization.

2. Align Costs to Strategy: Look across the whole organization and differentiate the strategically-critical ‘good costs’ from the non-essential ‘bad costs.’

3. Aim High: Be bold, brave, and creative – use technology, innovation, and new ways of working to optimize the cost base radically.

4. Set Direction and Show Leadership: Deliver cost optimization as a strategic business transformation program.

5. Create a Culture of Cost Optimization: Ensure you embed a culture of ownership and incentivize continuous improvement.

A business plan is a document that defines in detail a company’s objectives and how it plans to achieve its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints. Both startups and established companies use business plans.

Dmanera can help you write, edit, and refine your business plans.
We can help your business save time and ensure business plans are written in the best possible quality.

Fleet planning, selecting the right aircraft at the right time, is one of the essential steps in the airline planning process. Fleet planning, in simple terms, needs to answer two questions: 

1 – Which aircraft are needed?
2 – When to acquire them?

When answering the first question, an airline needs to consider several – partly conflicting – selection criteria, including aircraft economics, technical, operational, and environmental performance, and cabin comfort. Another important influencing factor is fleet commonality. It describes the number of aircraft of the same type, the same aircraft family, or the same manufacturer in a fleet. When answering the second question, the airline will consider the development of demand for transport capacity, the age and cost of its current fleet, and the availability of new, more efficient aircraft. Airline fleet planning varies from airline to airline, depending, e.g., on the airline’s business model and operating characteristics. 

Dmanera consulting services detail the aircraft types and configurations best suited for the future network plan.

Aircraft acquisition has four widespread methods: charters, fractional ownership, leasing, and outright aircraft purchase. Every method primarily depends on your needs, but a basic understanding will help you begin your initial research and analysis.

The charter acquisition is a good solution if you fly up to 50 hours yearly. Then, you don’t have to worry about capital costs or aircraft maintenance. Instead, you pay fees only for aircraft utilization. But unfortunately, the biggest problem is availability during high-demand periods.

Fractional ownership is best if you fly between 50 and 100 hours annually. You purchase shares in an aircraft in return for a percentage ownership. This program operates the aircraft, gives you enhanced access when needed, and ends after three to five years. Thus, you contain your costs and receive certain tax benefits.

A lessor provides the aircraft, maintenance, crew, and insurance with wet-leasing, and you pay for operational hours, fuel, duties, taxes, airport fees, and other usage costs. With dry leasing, you receive only the aircraft from the lessor. You are responsible for all other expenses. Usually, wet leases run for up to two years, and dry leases run for more than two years.

If you fly more than 150 hours annually, you should favor outright purchase. Undoubtedly, this option requires considerable capital costs and planning, often with the support of a qualified advisor. Nevertheless, deciding whether you want a new or used aircraft and how to manage and staff it would be best.